The Gloucestershire Green Guide is a directory helping people lead a green and sustainable way of life. It is the best source of information about your green local business in the county and currently features almost 400 entries. The Green Guide is available online free to users and potential customer. By advertising you can make your business stand out from the rest.

Your business can reach tens of thousands of potential customers in Gloucestershire resident in the county as well as visitors.  As a large and growing niche your message will come across stronger than those of more mass market directories and will build customer identity and satisfaction among concerned consumers that they need have no environmental doubts about what they are buying.  There is also the added benefit of being associated with a recognised environmental non-for-profit organisation with charitable purposes.

Raise Awareness
Advertising in the Gloucestershire Green Guide will raise awareness of your business and is a great way of getting your business known in Gloucestershire.

Targeted Readership
The Green Guide is not a national guide and will have far less blanks being fired, as each potential customer will be in the local community area. Each hit that is received on the Gloucestershire Green Guide is of quality and more likely to result in a sale. The conversion factor, of Advert – Awareness – Customer Action – Purchase, will be high.

Segmentation
Analysis of other green guides suggest that the majority of guide users have higher educational qualifications with a wide range of ages from teenagers to retired, but with 70% of those being 20 – 40 years old.  Research also suggests a greater number of female readers. It can also not only be used by individual consumers but by other businesses.

The Green Guide is promoted through the press, through reciprocal links with those businesses featured in the guide, leaflets in libraries/cafes/shops, adverts on public transport, etc.

Your Advert
A logo advert is full colour and prominently displayed on the Gloucestershire Green Guide front page. As a featured supplier you can give more details about your company for one month and include a featured product. If you would like an additional web page to your listing (particularly useful if you have no current website) then these can be added, and you can start to benefit from the increased visibility of being online.

• Logo advert - £20 per month
• Featured Supplier - £50 per month (normally limited to 2 consecutive months)
• Additional web page - £4 per month, or £40 per annum

To discuss any of these options please contact Vision 21: greenguide@vision21.org.uk and we will get back in touch.